The Crime Writers’ Association
Branding and websites
The CWA asked us to update their branding. Their existing logo had been around for years and they felt it needed to be a bit more contemporary and neater. We removed some of the more fussy elements from the logo and used a thinner font weight to make it feel a bit less clunky.
The Crime Writer’s Association wanted to treat the readers of their members’ work by creating a new brand which promoted the latest authors, books and events surrounding the genre.
We started by creating a new logo for the “Crime Readers’ Association” that took elements from the existing CWA logo and was designed to feel more like a consumer-facing sub brand of CWA. We also reversed out the predominantly black branding of the CWA and included splashes of blood and blood-red text as an accent.
We originally created websites for the CWA and CRA many years ago, before smartphones had really caught on. These are currently under construction to make them quicker, cleaner and responsive for mobile devices.