Considered Creative

Bollington Brewing Co.


Branding, website and everything else!

The Bollington Brewing Co. approached us almost a decade ago to help them evolve their existing brand and house-style, and we’ve been working with them ever since.

The original branding brief was “Dorset Cereals meets Penguin classics”. With this in mind, we developed logos, a colour palette, an illustration style and typography which would be easily recognisable “on the shelf”, and also easy for everyone involved to use.

It’s rare that we work with such hands-on clients in terms of design, but at the award-winning Bollington Brewing Company their Director is a dab hand with Adobe software and was happy to receive a set of guidelines which cover everything from colours to the right language to use when advertising.

We have recently overhauled all of their previous websites for the brewery, and their three Cheshire pubs the Vale InnCask Tavern and Park Tavern.

They now all make use of WordPress’ multisite functionality to allow maintenance for all four websites from a single content management system. All content and media can be easily duplicated across the websites, and different user levels allow members of staff access to specific websites to help delegate the admin across the suite.

I wanted to thank you for all the work you put in. Long may the Wainwright / Hardwidge collaboration continue. We have very much enjoyed working with you and look forward to working with you going forward. Kirsten Wainwright – Director/Owner

The websites all all responsive for mobile devices, optimised for SEO and complement their branding, whilst providing a creative and flexible system.

We have also applied the new look and feel to their online shop to provide continuity online.