Considered Creative

Augmented Reality Dragon egg hunt

Victoria Art Gallery


When we heard about the Victoria Art Gallery’s upcoming exhibition “Here be Dragons” featuring a collection of dragon artwork from some of the biggest names in children’s literature we presented the concept of a dragon egg hunt around the City of Bath to promote it.


A video demo showing some of the app’s functionality

The “Where be Dragons” dragon egg hunt we created uses a Pokemon Go-style augmented reality mobile app to guide users around Bath to find the virtual 3D dragon eggs and enter a competition. The app was created for both iOS and Android platforms.

Users follow a trusty compass which utilises a combination of their device’s GPS and in-built compass hardware. It shows them how far away each egg is, and which direction to head in. It is then up to them to find one of eight posters in shop windows around Bath City Centre.


One of the augmented reality posters around Bath.

When a user finds a poster, they point their camera at it and a 3D dragon egg appears, each drawn in the style of one of the exhibiting illustrators.

Each of the eight 3D dragon eggs has a golden letter printed on it which, when they have all been collected, form an anagram puzzle which the user needs to solve in order to enter a prize draw to win an exclusive dragon goody bag with signed books, toys and games.


The 3D eggs, each designed in the style of one of the illustrators (Left to right: Axel Scheffler, Jackie Morris, Quentin Blake).

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