Considered Creative

Microsfera microsite & animation

Interface

Microsfera has the lowest carbon footprint of any carpet tile in the world, ever.
This may not sound like a big deal, but if you magnify this across thousands of square metres, the impact can be incredible.

To promote Interface‘s latest product we were asked to create a microsite and promotional infographic-style animation to communicate the years of collaborative research, and sustainability of the product in a succinct and easily-digestible way.

 

 

From script to storyboards, and then the completed animation in 4 European languages, we handled the whole design process. We then designed and produced the microsite in 9 languages.

Related projects

What they have to say about us

Choosing to work with Considered when designing and defining the digital platform for our Net-Works programme was one of the best decisions we could have made.

Net-Works is a complex programme, with multiple streams to the narrative. As a pioneering corporate-NGO partnership, there are a number of key stakeholders with diverse communication needs. The system itself is multi-layered and complex, and we were faced with a challenge of being able to tell this story in a way that simplified the core objectives without dumbing down the ideas. Additionally, because of the nature of the partnership, we are scaling the programme and continually charting progress, so we knew that we needed a platform that would enable us to make updates regularly, and share our milestones in visual and engaging ways to the readership.

Tom and Emma have a singular partnership - together, they have a way of getting right to the heart of what we really needed with this platform; the final result addressed the needs of all of our stakeholders and enabled us to lift and share this story globally. Their 'discovery' process is very thorough, and in a surprisingly short amount of time, they had effectively nailed down the core of what we could achieve. Their design aesthetic and attention to detail are top notch, and it is helpful to know that they are constantly looking at the project from a user's perspective. It doesn't hurt that they are also both a joy to work with.

They continue to be fantastic partners, very responsive to the needs of this growing and changing programme, and we are so grateful to have them on board.
Heather Burrell Director, Global Communications and PR - Interface

Get in touch

Call us

01952 882 342

Or if you’re feeling a bit shy you can always email us

hello@consideredcreative.com

Got scroller’s cramp?

We’ll give you a ride back to the top

Let’s go