Considered Creative

global-launch-02

Global Product Launch

Interface

After a long and successful working relationship with the EMEA digital marketing team at Interface, we were introduced to the Global marketing team based in Atlanta, US. to help them with a new global product launch.

They had never attempted a product launch on this scale before and everything had to be perfect. We worked with their internal comms team and their strategic agency – Ogilvy, Atlanta – to design and build all of their email communications for the launch. This consisted of seven email templates for the American market and additional emails for Asia and Europe.

In addition to the emails, we also created online display banners and all of the assets required to brand their various social channels in America and China.

We were also asked to put together a responsive landing page to accompany a new 3D mobile application they had developed. This had to be designed, approved and produced within one week ready for the NeoCon convention in Chicago where the product launch took place.

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What they have to say about us

Choosing to work with Considered when designing and defining the digital platform for our Net-Works programme was one of the best decisions we could have made.

Net-Works is a complex programme, with multiple streams to the narrative. As a pioneering corporate-NGO partnership, there are a number of key stakeholders with diverse communication needs. The system itself is multi-layered and complex, and we were faced with a challenge of being able to tell this story in a way that simplified the core objectives without dumbing down the ideas. Additionally, because of the nature of the partnership, we are scaling the programme and continually charting progress, so we knew that we needed a platform that would enable us to make updates regularly, and share our milestones in visual and engaging ways to the readership.

Tom and Emma have a singular partnership - together, they have a way of getting right to the heart of what we really needed with this platform; the final result addressed the needs of all of our stakeholders and enabled us to lift and share this story globally. Their 'discovery' process is very thorough, and in a surprisingly short amount of time, they had effectively nailed down the core of what we could achieve. Their design aesthetic and attention to detail are top notch, and it is helpful to know that they are constantly looking at the project from a user's perspective. It doesn't hurt that they are also both a joy to work with.

They continue to be fantastic partners, very responsive to the needs of this growing and changing programme, and we are so grateful to have them on board.
Heather Burrell Director, Global Communications and PR - Interface

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