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We have produced interactive and rich-media advertisements for Interface for a number of years, working closely with the publishers to produce the best results.
Interface have had a long and successful media relationship with FRAME, a publication focusing on interior design and architecture.
When developing a rich media campaign, developed ground-breaking new creative that pushed their placement to the limit, working with them to improve their tracking capabilities so we could track interactivity in addition to click through rates.
Choosing to work with Considered when designing and defining the digital platform for our Net-Works programme was one of the best decisions we could have made.Heather Burrell Director, Global Communications and PR - Interface
Net-Works is a complex programme, with multiple streams to the narrative. As a pioneering corporate-NGO partnership, there are a number of key stakeholders with diverse communication needs. The system itself is multi-layered and complex, and we were faced with a challenge of being able to tell this story in a way that simplified the core objectives without dumbing down the ideas. Additionally, because of the nature of the partnership, we are scaling the programme and continually charting progress, so we knew that we needed a platform that would enable us to make updates regularly, and share our milestones in visual and engaging ways to the readership.
Tom and Emma have a singular partnership - together, they have a way of getting right to the heart of what we really needed with this platform; the final result addressed the needs of all of our stakeholders and enabled us to lift and share this story globally. Their 'discovery' process is very thorough, and in a surprisingly short amount of time, they had effectively nailed down the core of what we could achieve. Their design aesthetic and attention to detail are top notch, and it is helpful to know that they are constantly looking at the project from a user's perspective. It doesn't hurt that they are also both a joy to work with.
They continue to be fantastic partners, very responsive to the needs of this growing and changing programme, and we are so grateful to have them on board.
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