Considered Creative

2013 torchlit Roman baths campaign

Roman Baths, Bath

For two months over the summer, the Roman Baths, Bath ran an offer for dinner and a guided tour for just £38. We were asked to create a digital advertising campaign to promote the offer and drive ticket sales.
In order to track the success of the entire campaign, we created a microsite which recorded every “click” to learn which messages were most effective.

Using a combination of Facebook advertising, PPC and re-marketing on the Google Display Network we were able to to test a variety of different messages throughout the campaign, and optimise the ads accordingly.

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What they have to say about us

Considered Creative were exceptional in their creative and technical implementation of our recent digital campaign for the Roman Baths. We are looking forward to working with them again on the next project.
Maggie Bone Museums Publicity Officer - Bath & NE Somerset Council

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