Considered Creative

Easter treasure hunt

Roman Baths, Bath

This was the second seasonal campaign that we created for the Roman Baths. They had had a great response in previous years with simple competition mechanics using Facebook and we wanted to create a campaign that had longevity over the Easter period and engaged children and adults alike.
We decided to launch an online treasure hunt which involved hiding a piece of treasure from their collection on their main website every week. We then asked people to find them and enter a secret code in order to enter a prize draw.
We promoted the campaign with email marketing, online display and Facebook advertising. The level of engagement and returning users was phenomenal and the campaign was a great success in terms of raising awareness, increasing visits to their website and also building up their email newsletter list.

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What they have to say about us

Considered Creative were exceptional in their creative and technical implementation of our recent digital campaign for the Roman Baths. We are looking forward to working with them again on the next project.
Maggie Bone Museums Publicity Officer - Bath & NE Somerset Council

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