branding the emails

We were brought in by Moneysupermarket.com as a creative lead on an audience segmentation exercise project. Their vast database of users had been segmented into different audiences. We developed email templates which could be easily and efficiently tailored to the individual users based on their personal information and demographic. We also created the "More Money" name and branding and produced a range of different styles for it.

tailored templates

After the templates were created, we worked on the IA for the emails. This is a process normally reserved for large website builds but was essential in structuring the email content in a way which was optimised for each user. Not only in terms of the messaging, but also the way it was structured within the email. Images, copy and the message hierarchy were tailored for each user.


what they had to say about us

"Considered Creative are a real asset to our extended team – there are approachable and always have a point of view that adds creative value. I can honestly say there are valued reliable partner."

Warren Davey
Customer Insight Marketing Manager - Moneysupermarket.com

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Our approach is simple.

We listen to you (after all, you know your business better than anyone).

We'll never try to sell you something you don't need.

We'll work closely with you to get the best results from your budget, however modest it may be.

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"Considered Creative are a real asset to our extended team – they are approachable and always have a point of view that adds creative value. I can honestly say there are valued reliable partner."

Warren Davey
Customer Insight Marketing Manager - Moneysupermarket.com


Moneysupermarket
"The process of creating the site has been a pleasure, with brilliant planning and changing things to suit in with our specifics rather than us fitting into a template. I can whole hearted recommend Considered without any worry they wouldn't deliver."

Ben Haworth
Creative Director - Flipbook Studio


Flipbook Studio
"You really have exceeded every measure of success in terms of your professionalism, support and creative input to our re-brand! And on top of that two exceptionally lovely people who have be a real delight to work with."

Julia Marshall
Owner - Amuse


Amuse
"We now have a web site that not only looks good, but is very easy for our customers to navigate and get the information they require. We are very happy with the level of service we get and we would have no hesitation in recommending Considered Creative to anyone."

Paul Ansell
Sales Manager - Tubosider

Tubosider
"Considered did a lovely job on my website, which I am very happy with. It's very easy to update even for an idiot like me. Thanks!"

Andy Riley
Writer/author

Andy Riley
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